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Marketing Plan Masterclass
Welcome to Marketing Plan Masterclass
Who should take the course & intro to Emma (3:51)
What you'll learn (1:58)
Resources & Help (1:27)
Section 1 - Setting up for success
Introduction - Brand vs marketing (2:45)
State of play (8:25)
Research - external (4:52)
Audience check (7:42)
The overall marketing mission & objectives (11:37)
Section 2 - Pick your channels
Introduction - what will your students learn in this section? (3:11)
Content Channels (17:00)
Digital channels (13:55)
Mass channels (9:17)
Events channels (10:36)
Earned channels (9:53)
Getting organised
Marketing Plan creation (11:05)
Budget sheet (7:41)
Creative & copy (4:39)
Organic content plan (6:31)
Top tips for long term success
My Nuggets (8:44)
Analyse & action (2:05)
Course Conclusion
Review - what was taught in this course? (1:55)
Want to learn more? I got you! (1:23)
Organic content plan
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